The Instratify Group

The Customer-First Innovation Firm

Your customer needs have changed. You want to adapt. We can help.

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Our Services

Discover how we can help you get inside your customers' heads to improve individual & organizational performance.
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Innovation Practice

Companies that think user-first outperform by almost 2 to 1 on growth benchmarks. We take our experience from working in technology and startups, as well as in highly-regulated industries, to partner with you to build an innovation-driven …

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Technology Practice

Acquiring a new customer costs 5x-25x more than retaining or growing an existing one. We work with a wide range of tech companies, startups and investors to find, strengthen, and keep product-market fit as you scale to new markets and …

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I’m struck by Ashley's level of strategic thinking, as well as her ability to identify & solve problems across sectors. I would encourage you to have a conversation as I know you will (at a minimum) learn something valuable. - Anna Foat, Director, Global Digital Transformation, Sun Life Financial

About Us

Learn more about our team and philosophy, so you can understand why we are not just the best choice, but the only choice.

We bridge the gap between customer-driven, agile innovation, and the constraints of reality. The Instratify Group is your customer-centric innovation partner. Headquartered in Toronto, North America’s fastest-growing city, we partner with organizations across industries to build superior products and services and deliver better customer experiences. We are a female-led firm with a diverse …

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Ashley & The Instratify Group are a great resource for the legal community, as well as for other more traditional industries. I've known Ashley for a while now and her law degree, entrepreneur-in-residence experience, and vast startup background is a rare combo. - James Smith, Partner, LaBarge Weinstein

Our Resources

Latest articles, reports, and insights.

Disrupt or Be Disrupted: Real Innovation Requires More Than Innovation-by-Acquisition

Fortune has consistently found that CEOs are most worried about technology and upstarts disrupting their current market position.  They are right to be worried. Access to capital has never been easier, barriers to entry in many markets have never been lower, and buyers have more power than ever before. Customers continue to expect more, are […]

Why Your Company Needs a Chief Customer Officer (Advocate)

An unfortunate reality facing almost any business today is that when ‘everyone’ is responsible for the customer, a much-quoted refrain today, nobody actually is. In today’s hyper-competitive markets, satisfied customers will make or break your quarter, year, and eventually, your entire organization. To outperform the competition today (not to mention serving, delighting, and doing right […]